And another Brazilian capital will be awarded the brand of the designer Cristina Cordeiro. After the opening of its e-commerce in April and recent success with the launch of its collection in São Paulo, at the Casa Di Corallo of actor and artist Saulo Meneghetti, the brand debuts its "inn" in one of the most important fashion scenarios in Brazil, the Grande Hotel Ronaldo Fraga - GHRF.
It is not a hotel as we imagine, it is an absolutely unique artistic and cultural space. Created in a historic Norman-style house. There live several "guests", who are actually stylists and brands invited by the designer and his partner Ivana Neves. They are designers from the four corners of Brazil, with works of styles that evidently dialogue with fraga's style. - "It is an honor for me to have been invited to participate and be part of this creative universe. In addition to Ronaldo being a reference of Brazilian fashion internationally, it also shows the significance of my brand, which has been part of the Brazilian fashion circuit for more than 30 years", confides the stylist.
Cristina developed exclusive pieces for this playful space created by the designer from Minas Gerais. "For BH I include in the color palette the light, the colorful, more feminine models as skirts and dresses that are favorites in the wardrobe of the woman from Minas Gerais".
The whole place was designed for the guest to feel the atmosphere of the 1920s, when the mansion was built: the front and top of the property were completely restored, there is also a new annex to the bottom where is the barbershop, coffee and optics. - "The whole idea of the spaces is for people to feel the old atmosphere of the house, which gradually reveals itself", explains Ivana Neves.
The Grande Hotel has been partially closed since the beginning of the pandemic and opened its doors again last Monday (16/11). One of the novelties is the reopening of the restaurant with new chef. "In this space people will have the opportunity to experience a unique experience, in addition to good food, will listen to good music, have drinks, craft beers, shave and if they want to buy clothes from great Brazilian designers. In addition, we will have an agenda of incredible events planned for the coming months," fraga says.
Grand Hotel Ronaldo Fraga
Rua Ceará, 1205 - Employees neighborhood, Belo Horizonte, MG.